~/reading
The set I keep coming back to and recommend. Books now; papers and other readings as I add them.
Zero to One
Peter Thiel
The Lean Startup
Eric Ries
The Four Steps to the Epiphany
Steve Blank
Crossing the Chasm
Geoffrey Moore
The Mom Test
Rob Fitzpatrick
Blitzscaling
Reid Hoffman
Blue Ocean Strategy
W. Chan Kim & Renée Mauborgne
The E-Myth Revisited
Michael Gerber
Principles
Ray Dalio
Influence
Robert Cialdini
Alchemy
Rory Sutherland
Emotional Intelligence
Daniel Goleman
Think and Grow Rich
Napoleon Hill
Shoe Dog
Phil Knight
Elon Musk
Walter Isaacson
Steve Jobs
Walter Isaacson
The Art of War
Sun Tzu
Things Hidden Since the Foundation of the World
René Girard